Sam C

About

Sam C is a creative director, stylist and producer working across editorial fashion and visual storytelling. Through research-driven concepts, archival references and world-building, she develops images that bridge fashion, culture and contemporary identity, translating ideas into compelling visual narratives from concept through execution.

Featured on Vogue Runway/US/Japan/Scandinavia, Dazed, Culted and Uniform Display. Presentation attendance includes Jitrois SS26 / Ann Demeulemeester SS26 / Jennifer Blom SS27 / Leoní SS27 / Roth Ekroth SS27 / LAD SS27 - in Paris, Stockholm and Copenhagen.

Event and show appearances styled and customs made by me

Creatively directed and styled Francois McCrary, an emerging R&B artist, for his album roll out for 2026.

Credits
Creative direction and styling by Sam
Photographed by San G
Hair by Maya
Make up by William
Videography by Iman
Lighting assist by Carl

Styled Afrobeats saxophonist Solariss — currently global momentum — for several events and festivals. This set featured was performed alongside SkylaTylaa, an international producer and DJ.

Editorial | Currently in publication considerationThe Romantic Relic Dressing becomes a ritual rather than a routine.The figure exists in view exists somewhere between a sculpture, a memory, a ghostThe body is consciously shaped - as a sculpture. Each garment contains traces of past selves - as a memory. Personal style often survives versions of ourselves that no longer exist - a ghost.Editorial produced in Paris with creatives from Tokyo and across France.

Credits
Creative direction and styling by Sam
Photographed by Nicolas Sukhoon
Set design by Isabelle Plan
Make up by Chaim Vischel
Hair by Midori
Talent Liya

Editorial | Currently in publication consideration and post-productionThe Romantic Relic Dressing becomes a ritual rather than a routine.The figure exists in view exists somewhere between a sculpture, a memory, a ghostThe body is consciously shaped - as a sculpture. Each garment contains traces of past selves - as a memory. Personal style often survives versions of ourselves that no longer exist - a ghost.Editorial produced in Paris with creatives from Tokyo and across France.

Credits
Creative direction and styling by Sam
Photographed by Nicolas Sukhoon
Set design by Isabelle Plan
Make up by Chaim Vischel
Hair by Midori
Talent Liya

Editorial | Currently in publication consideration and post-productionAre they friends, or lovers? Resisting the need for definition, the story questions why tenderness between men is so often expected to have an explanation. Resting in quietness, sharing space, revealing and touching skin, and adorning garments traditionally coded as feminine become gestures that challenge the viewer more than the subjects themselves. The series leave room for multiple readings: desire, friendship, companionship, or simply two people existing beyond the confines of inherited expectations around masculinity and intimacy.The editorial features talents from Elite Model Paris with photographer from Mexico.

Credits
Co-directed by Astor and Sam
Photographed by Astor
Fashion by Sam
Talents from Elite Models Paris, Taka and Felipe

Editorial | Currently in publication consideration and post-productionThe Great Performance explores the tension between spectacle and authenticity, asking what remains when the performance ends. Produced in Paris with photographer team and casting agency from New York and rest of the team from across France, the editorial brings together fashion, theatre and performance art.

Credits
Creative Producer & Stylist: Sam
Photographer: Morian Mikhail
Casting Team: Offshore Agency New York
Models: Brahim, Hayden Graye, Cassandre Muon, Jordan Legessa
MUA: Coraline Dupont
Hair: Sora
Pull Partners: Students at LISAA Mode, Juliette Pasquier, Maris Rose Thompson, Majco x Jovem